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CIAM Metrics Mind Map
The ultimate guide to measuring customer sign-in journeys
Why use a mind map for CIAM metrics?
When it comes to simplifying your customers' sign-in journeys, the process can get complicated quickly. With multiple teams approaching the project with different needs and perspectives, it's important to take a step back and understand the big picture. A mind map helps you see the relationships between all of the different goals, strategies and tactics, no matter what team you're on or who you're speaking to.
3 big financial metrics for improved financial performance
If you’re talking to C-level execs it’s always handy to start with the top line financial metrics. How does <insert your project here> reduce costs or increase revenue. Improving your customers’ sign-in journey moves the needle on both.
Reducing costs
- Improve efficiency for staff that serve customers
- Reduce IT operating costs
- Reduce fraud
- Reduce 3rd party commisions
Growing the number of customers
- Simplify the new account creation process
- Simplify sign-in
- Simplify purchasing/provisioning process
- Improve site performance for sign-in journeys
- Increase customer referrals
Increasing revenue per customer
- Reduce account abandonment
- Increase customer engagement
- Increase customer upsell
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Unlocking insights: 3 practical applications for the mind map
How you use this mind map will depend on your goals. Here are a few scenarios where it can help.
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Refine your strategy
If you’ve got a top-down execu-edict that’s related to one of the three big financial metrics, find that on the map and then look at the related strategies and tactics.
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Pick a metric and work backwards
Scan the list of strategic metrics on either side of the map and work your way back towards the center to see which tactics could move the needle.
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Communicate to your peers (and execs)
Make sure you familiarize yourself with what your peers care about. And no matter who you’re talking to help connect the dots for them back to one of the big three financial metrics.
4 major strategies for reducing the cost and risk of sign-in journeys
Reduce IT operations costs
Improve efficiency for staff that serve customers
Reduce fraud
Reduce 3rd party commissions
5 best practices for growing the number of customers with simpler sign-in journeys
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Simplify the new account creation process
Streamline user sign-up processes with strategies like social media login integration and automated identity verification, while ensuring security and user experience.
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Simplify sign-on
Simplify sign-ins while reducing risk: automate verification, streamline logins for user convenience, track successful sign-ins.
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Simplify purchasing/ provisioning process
Enable frictionless product trials and purchases, bypassing sales interactions. Overcome B2B challenges in user entitlements and provisioning with a modern CIAM solution.
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Improve site performance for sign-in journeys
Don't let login screens interrupt customer experiences. Opt for SaaS-based solutions that auto-scale during demand spikes.
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Increase customer referrals
Your best new customers come from referrals. Simplify the process of inviting friends to join your business.
3 essential approaches for helping boost your revenue through your customers’ sign-in journeys
Increase customer upsell
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Increase customer engagement
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Reduce account abandonment
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CIAM Metrics Mind Map summary
In the world of customer sign-in journeys, simplification is key, especially with diverse team perspectives. Using a mind map can provide clarity by illustrating the connections between goals, strategies, and tactics, making it easier to communicate effectively across teams.
For improved financial performance, focus on three critical metrics: reducing costs, growing the customer base, and increasing revenue per customer. These metrics, when addressed through a refined strategy, can directly impact profitability and customer satisfaction. By honing in on strategies like reducing IT costs, streamlining customer interactions, and optimizing site performance, businesses can effectively navigate the challenges and improve their bottom line.
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Schedule a time to meet with us
Just starting your CIAM research? Ready for a product demo? Curious about replacing your current CIAM solution? Schedule time with one of our identity experts for a meeting tailored to your specific needs.
