Privacy Policy

Updated: March 2025

This Privacy Policy discloses the privacy practices for the www.strivacity.com and various related services (together referred to as the "Site"). Strivacity, Inc., the provider of the Site (referred to as “Company”), is committed to protecting your privacy online. Please read the information below to learn the following regarding your use of this Site (“User”).

You acknowledge that this Privacy Policy is part of our Site Terms of Use, and by accessing or using our Site, you agree to be bound by all of its terms and conditions. If you do not agree to these terms, please do not access or use this Site.

The Company reserves the right to change this Privacy Policy at any time. Such changes, modifications, additions or deletions shall be effective immediately upon notice thereof, which may be given by means including, but not limited to issuing an email to the email address listed by registered users and posting the revised Policy on this page. You acknowledge and agree that it is your responsibility to maintain a valid email address as a registered user, review this Site and this Policy periodically and to be aware of any modifications. Your continued use of the Site after such modifications will constitute your: (a) acknowledgment of the modified Policy; and (b) agreement to abide and be bound by the modified Policy.

1. Types of Information Collected

In order to better provide you with our numerous services, the Company collects two types of information about our users: Personally Identifiable Information and Non-Personally Identifiable Information. Our primary goal in collecting information from you is to provide you with a smooth, efficient, and customized experience while using our Site.

Personally Identifiable Information: This refers to information that lets the Company know the specifics of who you are. When you engage in certain activities on this Site, such as registering for a membership or subscription, ordering a product or service, submitting content and/or posting content in discussion forums or other public areas, filling out a survey, or sending the Company feedback, the Company may ask you to provide certain information about yourself by filling out and submitting an online form. It is completely optional for you to elect to engage in these activities, however, the Company may ask that you provide the Company personal information, such as your first and last name, mailing address (including zip code), email address, and other personal identifying information. Depending upon the activity, some of the information the Company asks you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity.

Non-Personally Identifiable Information: This refers to information that does not by itself identify a specific individual. The Company gathers certain information about you based upon where you visit on our Site in several ways. This information is compiled and analyzed on both a personal and an aggregated basis. This information may include the website's Uniform Resource Locator("URL") that you just came from, which URL you next go to, what browser you are using, and your Internet Protocol ("IP") address. A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol ("TCP/IP") network, such as the World Wide Web. Networks like the Web use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the web, allowing web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the internet.

To provide you with our services, we collect two types of information:

  1. Personally Identifiable Information (PII)

This refers to information that specifically identifies you. We collect PII when you engage in activities such as registering for a membership, ordering products or services, filling out forms, or sending us feedback. PII may include:

  • Name
  • Mailing address (including zip code)
  • Email address
  • Other personal identifying information

2) Non-Personally Identifiable Information (Non-PII)

This refers to information that does not identify a specific individual, such as:

  • Website interactions (e.g., page views, form fills, links clicked)
  • Company-level and individual-level demographic data
  • Ad engagement and responses across platforms
  • Browser type, IP address, and referring website URL

In addition to the information described above, we may also collect metadata related to your interactions with our Site, including timestamps of visits, engagement metrics, and behavioral patterns, to further refine and improve user experience and security.

2. Collection Methods and Use of Information

The Company does not collect any Personally Identifiable Information about you unless you voluntarily provide it to the Company. You provide certain Personally Identifiable Information to us when you (a) register for our services and register your email address with the Company; (b) enter sweepstakes or contests sponsored by the Company or one of our partners; (c) sign up for special offers from selected third parties; (d) send email messages, submit forms or transmit other information by telephone or letter; or (e) submit your credit card or other payment information when ordering and purchasing products and services on our Site. The Company may also collect information from you at other points on our Site that state that such information is being collected.

In addition, the Company may also collect, or our third party ad server and/or content server may collect, certain Non-Personally Identifiable Information. This information is ultimately stored in the form of store categories, and, in some cases, specific URLs. The Company uses your IP address to diagnose problems with our servers, software, to administer our Site and to gather demographic information.

The Company will primarily use your Personally Identifiable Information to provide our services to you, as required by our agreements with you. The Company will also use Personally Identifiable Information to enhance the operation of our Site, fill orders, improve our marketing and promotional efforts, statistically analyze Site use, improve our product and service offerings, and customize our Site's content, layout, and services. The Company may use Personally Identifiable Information to deliver information to you and to contact you regarding administrative notices. The Company may also use Personally Identifiable Information to resolve disputes, troubleshoot problems and enforce our agreements with you, including our Site Terms of Use, Sales Terms and Conditions, and this Private Policy.

Collection Methods and Use of Information

Collection and Use of Intent Data

Strivacity collects and processes intent data to enhance marketing, sales, and customer engagement efforts. Intent data includes behavioral and demographic information such as:

  • Website interactions
  • Ad engagement and responses
  • Company and individual demographic data

This data helps us:

  • Analyze and improve our website experience
  • Train our tools to expand our target audience based on behavioral insights
  • Personalize outreach efforts based on engagement with our site

Tools and Technologies We Use

We utilize various tools to collect and process intent data, including:

  • Website Analytics & Tracking: Google Analytics, Google Search Console, HubSpot
  • Advertising & Retargeting Platforms: Google Ads, Meta Pixel, LinkedIn Ads, Display Ads
  • Sales Enablement & Outreach: 6Sense, HubSpot, Outreach, LeadIQ, LinkedIn Sales Navigator
  • Data Enrichment & Audience Insights: Dealfront, Crystal Knows, SalesIntel
  • User Engagement & Content Interaction: Wistia, StoryLane, Calendly, Responsive

We may also collect information from third-party sources, such as social media platforms, marketing partners, and publicly available databases, to enhance our ability to provide personalized services and relevant content. Additionally, our use of analytics tools may involve tracking user interactions across different devices and sessions to improve overall site functionality and outreach.

3. Release of Information

The Company does not sell, trade, or rent your Personally Identifiable Information to others. The Company provides some of our services through contractual arrangements with affiliates, service providers, partners and other third parties. The Company and our service partners use your Personally Identifiable Information to operate our Sites and to deliver their services. For example, the Company must release your credit card information to the card-issuing bank to confirm payment for products and services purchased on this Site; release your address information to the delivery service to deliver products that you ordered; and provide order information to third parties that help the Company provide customer service.

The Company will encourage our service partners to adopt and post privacy policies. However, the use of your Personally Identifiable Information by our service partners is governed by the privacy policies of those service partners, and is not subject to our control. That being said, and solely for the purpose of us verifying your identity and preventing fraud for the duration of our business relationship, You authorize your wireless carrier to use or disclose information about your account and your wireless device, if available, to Strivacity or its service provider for the duration of your business relationship, solely to help them identify you or your wireless device and to prevent fraud. See our Privacy Policy for how to see how we treat your data.

Occasionally the Company may be required by law enforcement or judicial authorities to provide Personally Identifiable Information to the appropriate governmental authorities. The Company will disclose Personally Identifiable Information upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation. The Company fully cooperates with law enforcement agencies in identifying those who use our services for illegal activities.The Company reserves the right to report to law enforcement agencies any activities that the Company in good faith believe to be unlawful.

The Company may also provide Non-Personally Identifiable Information about our customers' sales, traffic patterns, and related Site information to third party advertisers, but these statistics do not include any Personally Identifiable Information.

=While we do not sell, trade, or rent your Personally Identifiable Information, we may share aggregated and anonymized data with third parties for research, analytics, and business optimization purposes. Furthermore, if the Company undergoes a business transaction such as a merger, acquisition, or asset sale, your information may be transferred as part of that process, subject to the same privacy commitments outlined in this policy.

4. Updating and Correcting Information

The Company believes you should have the ability to access and edit the Personally Identifiable Information that you have provided to the Company. You may change any of your Personally Identifiable Information in your account online at any time by linking to your account in accordance with instructions posted elsewhere on this Site. You may also access and correct your personal information and privacy preferences by writing the Company at:

Strivacity, Inc.

205 Van Buren Street

Suite 120

Herndon, VA 20170

info@strivacity.com

Please include your name, address, and/or email address when you contact the Company.

The Company encourages you to promptly update your Personally Identifiable Information if it changes. Information associated with past transactions on this Site cannot be deleted. In addition, it may be impossible to completely delete your information without some residual information because of backups.

If you request to update or delete your Personally Identifiable Information, we will process your request within a reasonable timeframe, subject to legal or regulatory obligations that may require us to retain certain records. Please note that complete deletion of data may not always be possible due to system backups or ongoing contractual obligations.

5. User Choices on Collection and Use of Information

The Company may, from time to time, send you email regarding our products and services. In addition, if you indicated upon registration that you are interested in receiving offers or information from the Company and our partners, the Company may occasionally send you direct mail about products and services that the Company feel may be of interest to you. Only Strivacity, Inc., (or agents working on behalf of www.strivacity.com and under confidentiality agreements) will send you these direct mailings and only if you indicated that you do not object to these offers. If you do not want to receive such mailings, simply tell the Company when you give the Company your personal information. Or, at any time you can easily edit your account information to no longer receive such offers and mailings.

Users also have choices with respect to cookies, as described below. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies some parts of our Site may not work properly in your case.

Users can also opt out of data collection related to analytics and targeted advertising by adjusting their preferences in their cookie management settings or by using third-party opt-out mechanisms such as the Network Advertising Initiative (NAI) and Digital Advertising Alliance (DAA).

6. Security of Information

At our Site you can be assured that your Personally Identifiable Information is secure, consistent with current industry standards. The importance of security for all Personally Identifiable Information associated with our user is of utmost concern to the Company. Your Personally Identifiable Information is protected in several ways. Access by you to your Personally Identifiable Information is available through a password and unique customer ID selected by you. This password is encrypted. The Company recommends that you do not divulge your password to anyone. In addition, your Personally Identifiable Information resides on a secure server that only selected Strivacity, Inc., personnel and contractors have access to via password. The Company encrypts your Personally Identifiable Information and thereby prevent unauthorized parties from viewing such information when it is transmitted to Company.

Personal information that you provide that is not Personally Identifiable Information also resides on a secure server and is only accessible via password. Since this information is not accessible from outside the Company you will not be asked to select a password in order to view or modify such information.

In order to most efficiently serve you, credit card transactions and order fulfillment are handled by established third party banking, processing agents and distribution institutions. They receive the information needed to verify and authorize your credit card or other payment information and to process and ship your order.

Unfortunately, no data transmission over the internet or any wireless network can be guaranteed to be 100% secure. As a result, while the Company strives to protect your Personally Identifiable Information, you acknowledge that: (a) there are security and privacy limitations of the internet which are beyond our control; (b) the security, integrity and privacy of any and all information and data exchanged between User and the Company through this Site cannot be guaranteed; and (c) any such information and data may be viewed or tampered with in transit by a third party.

We continuously update our security protocols to align with industry best practices and regulatory standards, implementing additional safeguards such as encryption in transit and at rest, access control mechanisms, and ongoing security audits. In the event of a security breach, affected users will be notified in accordance with applicable laws and regulatory requirements.

7. Cookies

When you use our Site, theCompany will store cookies on your computer in order to facilitate and customize your use of our Site. A cookie is a small data text file, which a website stores on your computer's hard drive (if your Web browser permits) that can later be retrieved to identify User to Company. Our cookies store randomly assigned user identification numbers, the country where you are located, and your first name to welcome you back to our Site. The cookies make your use of the Site easier, make the Site run more smoothly and help the Company to maintain a secure Site. You are always free to decline our cookies if your browser permits, but some parts of our Site may not work properly in that case.

The Company may use an outside ad serving company to display banner advertisements on our Site. As part of their service, they will place a separate cookie on your computer. The Company will not provide any third-party ad server with any of your Personally Identifiable Information or information about your purchases. The Company and our third-party ad server will collect and use Non-Personally Identifiable Information about you, such as your IP address, browser type, the server your computer is logged onto, the area code and zip code associated with your server and whether you responded to a particular ad. Other advertisers may also place banner ads on our Site in the same manner as above, but the Company will not disclose any Personally Identifiable Information to them.

We also use local storage and similar technologies to enhance your browsing experience and provide personalized content. Users can manage their preferences through browser settings or by using industry-standard opt-out tools. Some features of our Site may rely on essential cookies, and disabling them could impact usability.

8. Privacy Policies of Third-Party Sites

Except as otherwise discussed in this Privacy Policy, this document only addresses the use and disclosure of information the Company collects from you. Other Sites accessible through our Site have their own privacy policies and data collection, use and disclosure practices. Please consult each Site's privacy policy. The Company is not responsible for the policies or practices of third parties. Additionally, other companies which place advertising on our Site may collect information about you when you view or click on their advertising through the use of cookies. The Company cannot control this collection of information. You should contact these advertisers directly if you have any questions about their use of the information that they collect.

We encourage users to review the privacy policies of any third-party services they interact with through our Site, including embedded content, external links, and integrated login providers, as their data collection and use practices are beyond our control.

9. Children’s Online Privacy Protection Act (“COPPA”)

The Company does not specifically market to children under the age of 13. Please STOP and do not use, view, purchase, or otherwise browse the Site, Services, or Products if you are under 13 years old. If you are younger than 13, you are not permitted to enter any Personal Information on this Site.

If you are a parent and you believe your child under the age of 13 has provided the Company with Personal Information, please contact Company immediately to have it removed by emailing Company at info@strivacity.com.

If we become aware that a child under the age of 13 has provided us with Personally Identifiable Information without parental consent, we will take immediate steps to remove the data and prevent further collection. Parents or guardians who believe their child has provided us with personal information should contact us using the details provided below.

10. Fair Information Practices:

In order to comply with Fair Information Practices, the Company will take the following responsive action, should a data breach occur: The Company will notify you via email within ten (10) business days of any known breach.

In addition to notifying affected individuals of a data breach via email, we may also use other means such as website notifications, in-app messages, or public disclosures if necessary to ensure widespread awareness and compliance with applicable regulations.

11. CAN-SPAM Act of 2003

The CAN-SPAM Act is a U.S. law which establishes rules for commercial email messages, gives you the right to stop certain commercial email messages, gives you the right to stop certain commercial emails from being sent to you, and outlines certain penalties for commercial entities or persons who violate the law. The Company collects your email address and name so the Company can: (i) Send information, respond to inquiries, and/or other requests or questions; (ii) Send weekly or monthly gallery highlights in our newsletter and (iii) Market to our mailing list or continue to send emails to you after the original transaction has occurred.

In accordance with the CAN-SPAM Act, the Company agrees to the following: (i) the Company will not use false or misleading subjects or email address; (ii) the Company will include our business mailing address and/or physical address in our emails; (iii) the Company will monitor third-party email marketing services for compliance; (iv) the Company will honor opt-out/unsubscribe requests quickly; and (v) the Company will allow users to unsubscribe by using the appropriate link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, you can email info@strivacity.com or follow the instructions at the bottom of any email you receive from the Company and the Company will promptly remove you from future correspondence(s). However, unsubscribing from one list or set of emails may not unsubscribe you from receiving all future emails from the Company. If you experience any problems unsubscribing, please email info@strivacity.com and the Company will promptly handle your removal.

Users who unsubscribe from marketing emails may still receive essential transactional or account-related communications, such as security alerts, service updates, or changes to our Terms and Privacy Policy.

12. Your General Data Protection Regulation (“GDPR”) Rights

If you are located within the European Union (“EU”), you are entitled to certain rights under the GDPR. You have the right to: (i) Know how long the Company will keep your information. The Company will keep your information until the earlier of: (a) you either request to delete your information or (b) the Company decides it no longer needs the data and the cost of retaining it outweighs the value to keeping it; (ii) Access, rectify or erase your personal information; (iii) Withdraw your consent to the Company’s processing of your data, which shall have no effect on the lawfulness of the processing of your personal information prior to your withdrawal; (iv) Lodge a complaint with a supervisory authority that has jurisdiction over GDPR issues; and (v) Provide only your personal information which is reasonably required to enter into a contract with the Company. The Company will not ask for your consent to provide unnecessary personal information on the condition of entering into a contractual relationship with the Company.

If you wish to exercise your GDPR rights, including the right to data portability, restriction of processing, or objection to certain types of processing, you may do so by contacting us. Additionally, for certain types of data processing activities, we rely on legitimate interests as a legal basis and will provide detailed justifications upon request.

13. Miscellaneous Privacy Issues

User must be at least 18 years old to have our permission to use this Site. Our policy is that the Company does not knowingly collect, use or disclose Personally Identifiable Information about visitors that are under 18 years of age.

You should also be aware that when Personally Identifiable Information is voluntarily disclosed (i.e. your name, email address, etc.) in the discussion forums or other public areas on this Site, that information, along with any information disclosed in your communication, can be collected and used by third parties and may result in unsolicited messages from third parties. Such activities are beyond our control and this Policy does not apply to such information. Any submissions to chat rooms or other public areas on this Site are accepted with the understanding that they are accessible to all third parties. If you do not want your comments to be viewed by third parties, you are advised not to make any submissions. Ultimately, you are solely responsible for maintaining the secrecy of your password and/or account information. Please be careful and responsible whenever you're online.

We do not engage in automated decision-making or profiling that produces legal or similarly significant effects on users. However, if we introduce such practices in the future, we will provide clear notice and allow users to exercise their rights to opt-out where applicable.

If you have any questions about this Privacy Policy, the practices of this Site, or your dealings with this Site, please contact the Company by sending a letter to:

Strivacity, Inc.

205 Van Buren Street

Suite 120

Herndon, VA 20170

User may also contact the Company via email at hello@strivacity.com.