CUSTOMER EXPERIENCE CANVAS
Create customer sign-in experiences that look and feel like your brand
Where am I? ... That “we’re not in Kansas anymore” reaction visitors get after clicking the “register” or “sign-in” button is a sure sign marketing was left out of the loop. It’s not uncommon. In fact, most CIAM solutions don’t envision marketing or customer experience folks as admins. We think that’s weird. That’s why we built the Customer Experience Canvas.
Benefits
Brand matching
Brand logos, colors and fonts with a CSS editor in the admin console
Easy updates
Manage branding policies for multiple sites in one place
Persona pathways
Personalize the experience for different personas
How it works
Marketing and customer experience teams log in to Strivacity to customize branding and messaging for login screens, notification emails and even the wording in SMS texts.
Innovation Insight for Customer Identity and Access Management, 9 December 2021
"By 2024, more than 90% of B2C organizations will compete on the basis of customer UX. The digital experience will become the differentiation."
Nick Mansour, CRO
“Strivacity was a breath of fresh air. I had the luxury of first designing the ideal journeys for our customers and then creating workflows. Most vendors take the opposite approach and retrofit customer experiences to their tech."
How we’re different
100% control over the brand and UX
Full CSS and Javascript editor on the platform
Customize different pathways for different personas
Rich user analytics via digital product analytics apps
Key capabilities
There’s no “set it and forget it” when it comes to customer experience anymore. Great customer experiences are always evolving as you learn about your customers. Our Customer Experience Canvas gives you insights into your customers’ sign-in journeys and lets you keep your brand consistent and the experience personal.
Branding
No iFrames here. Our brand editor makes it easy to brand registration, sign-in and identity verification screens. Live previews ensure your precise brand specs are reflected in all login and registration flows.
Persona profiling
All customers aren’t alike. Our persona profiling capabilities let you personalize the sign-in experience based on demographics like age and location. You can also use our “groups” feature to tailor what each customer can access once they sign in.
Analytics and insights
Customize dashboards and reports to get insights that improve your customers’ experience. Or, if you use a digital product analytics app, stream events from Strivacity to get a full picture of how your customers are interacting with your products.
Customer experience canvas features
Customer experience canvas
Create customer sign-in experiences that look and feel like your brand
Lifecycle event orchestration
Keep your customers’ data in synch with your CRM, MarTech stack and custom apps
Identity verification
Verify customer IDs by checking telco records, document verification or knowledge-based verification
Adaptive access controls
Pick the ways for customers to authenticate — MFA, Social login, SSO, biometrics or passwordless
Registration & self service
Make it a breeze for customers to sign-up, sign-in and manage their account