Customer Clarity Workshop

Weirdly, a lot of customer identity and access management (CIAM) projects start with a conversation about access management. Call us crazy, but we believe they should start with your customers (and their journeys) and work backward from there. That’s why we created this workshop.

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What is it?

When it comes to collecting customer data lots of people get involved: marketing, security, compliance. This workshop brings together key folks from all of the functions that have a hand in the customer lifecycle (and customer data stewardship) so we can get aligned on what the customer’s experience is today, what we want it to look like and why.

Key outcomes include:

Alignment

One of the biggest benefits of the workshop comes from key folks from marketing, security and compliance listening to each other. Seriously, the time pays itself back with the future emails and Zoom calls that you’ll avoid.

Your “to be” customer experience(s)

We’ll document exactly where you want to take your customer journey(s) for each customer segment including the channels they use, the tech involved and how their future experience will be different than today’s.

Roadmap

When we start brainstorming with you lots of great ideas tend to follow. Usually, there are too many to do all at once. We’ll help you prioritize the ones that your team thinks are critical and create a roadmap for your project.

Business case

You’ll get a presentation that summarizes the output of the workshop including the financial impact it’ll have with hard metrics that tie back to increased revenue, reduced cost and reduced risk.

Who needs to be involved?

At a minimum, we need representatives from four key functions: marketing, product, security and compliance. Every company is organized differently so we’ll work with you to make sure we involve the right people.

Marketing

The leader(s) responsible for the brand, external marketing and customer conversions.

Examples:
Chief Marketing Officer
VP of Marketing

Product

Senior leadership responsible for the customer portal or application.

Examples:
VP of Products
Director of Product Management

Security

Person responsible for the customer authentication process.

Examples:
CISO
Director of Security

Compliance

Person responsible for the customer authentication process.

Examples:
Chief Compliance Officer
Chief Privacy Officer

What’s the format and agenda?

We can do the workshop in person, virtually or hybrid. We’ve found the most successful outcomes when people get together live. We also know that’s often easier said than done. Either way, here’s the shape of the workshop:

DAY

Begin the workshop

The first day is a roll-up-your-sleeves workshop, which we’ll facilitate. It typically takes 4 to 6 hours of working time depending on size and complexity and we take several breaks along the way.

DAY

Organizing our thoughts

We’ll synthesize all the great input from day one overnight and summarize it so we can all look at it fresh and make sure it’s an accurate picture of where we are today, where we want to go and how we can measure success.

DAY

7-9

Developing the presentation

It takes us about a week to pull together and synthesize all of the information into a final presentation. Once we have that, we’ll share it with you. It usually takes a couple of back-and-forths and a Zoom call to make sure everything is on point.

DAY

Presenting our findings

After we finalize the presentation, we’re ready to share it more broadly. Typically this involves presenting to a broader executive audience and answering questions that are top of mind for them.

Give us 30 min and we'll get you going fast

We won't waste your time. Let us know what you're looking for and we'll have someone get in touch who can talk tech.

During the call we will:

Discuss your organization's needs
Give you a hands-on demo of Strivacity
Show you why other organizations choose Strivacity
Provide no obligation pricing information