Strivacity named as one of 16 notable vendors in Forrester CIAM report

There are two big challenges any company faces when it goes shopping for new tech to solve a problem. The first one is figuring out which vendors to talk with. The second one is sifting through each vendor’s marketing fluff to figure out which one – actually – does what it says it does. We think both of those tasks just got a bit easier for companies that are looking for customer identity and access management (CIAM) solutions.

Why? Forrester, a leading global research and advisory firm, has published a new report that defines the CIAM market and provides an overview of 16 different CIAM vendors, including Strivacity. The report, The Customer Identity And Access Management Solutions Landscape, Q3 2024, outlines three core use cases and eight extended use cases. It covers the business value and market dynamics for CIAM solutions.

Forrester previously positioned Strivacity as a Leader in an earlier report: The Forrester Wave™: Customer Identity and Access Management, Q4 2022.

A lot has changed in the last two years. As I look back at the last couple of years, I see six big changes:

• The scope of CIAM solutions continues to grow: Go back a few years and many CIAM providers were extensions of workforce IAM solutions that primarily focused on authentication and MFA. Fast forward to today and those basic security features are table stakes. Modern CIAM solutions now differentiate from one another by features that help organizations to create and optimize great customer experiences. For more on what some of those differentiating capabilities are, check out Stay ahead in 2024: the definitive list of essential CIAM capabilities.
• Passwordless is a (required) feature: Back in 2020 “passwordless” options that let users sign in with biometrics like Face ID were entirely separate solutions. Now they’re a feature of CIAM offerings – and one that we think everyone should be using (Why Face ID is more secure than you think)
• Developers want to use APIs where it matters most: CIAM solutions used to require a team of engineers to stand them up. As demands on dev teams grow, low-code solutions that let you configure apps with clicks – and only use code where it matters most – are on the rise. That’s good news for dev teams because they can use APIs where they require the most control (ex. custom mobile app) while taking advantage of no-code components and drag-and-drop flows for standard sign-up and sign-in desktop experiences.
• Revenue is increasingly the main CIAM driver: The online sign-up and sign-in experience is one of the most important revenue drivers orgs have. In fact, after they create their product or service, it’s probably the most important revenue driver that they have 100 percent control over. In our experience, it’s also why product management teams and digital experience owners are increasingly driving CIAM projects.
• Metrics and insights differentiate CIAM solutions: As more orgs look to CIAM solutions to boost their revenue, they’re also looking to them for insights about how to improve their sign-up and sign-in journeys. Features like in-product A/B testing, rich dashboards and even AI recommendations are key differentiators as orgs consider different CIAM vendors.
• Identity verification is increasingly an expected CIAM capability: As more and more sensitive transactions move online, the types of orgs that want to verify who the person is on the other end of the keyboard are growing. Banks and financial services have been big drivers to date. But as capabilities like email and phone number verification become easy to deploy they will  become table stakes for CIAM solutions.

Interested in learning more? Check out our self-guided demo or schedule time to talk with one of our CIAM experts.