Strivacity Named a Leader in The Forrester Wave™: Customer Identity and Access Management Solutions, Q4 2024

We’re excited to announce Strivacity has been recognized as a Leader in The Forrester Wave™: Customer Identity and Access Management Solutions, Q4 2024. In addition, Strivacity received 5 out of 5 ratings, the highest possible scores, in 12 criteria, more than any other vendor evaluated. We believe this recognition demonstrates our commitment to delivering unexpectedly simple and effective sign-in experiences that help businesses grow customer relationships while maintaining robust security.

What is Customer Identity and Access Management (CIAM)?

Customer Identity and Access Management (CIAM) is a technology that helps businesses manage how their customers sign up, sign in, and securely interact with their online services. It balances ease of use for customers with robust security for organizations.

The benefits of CIAM include:

• Frictionless customer experiences: Smooth sign-ins keep customers coming back.
  
• Stronger security: Protects organizations and customers from fraud and stolen identities
  
• Business growth: Insights and learning from how customers interact help deepen customer relationships and drive conversions.

The Forrester Wave™: The gold standard in CIAM evaluation

This edition of The Forrester Wave™ is a highly respected evaluation of CIAM providers, known for its thorough and transparent process. Unlike other reports, it doesn’t just rely on marketing claims—it evaluates vendors through:

• Rigorous testing: Vendors must demonstrate their solutions through hands-on proof-of-concept scenarios.
  
• Customer feedback: Forrester directly gathers insights from real users of each solution.
  
• 19 criteria: Each vendor is assessed across criteria across two categories:  current offering and strategy.

This Forrester evaluation of 15 CIAM providers is a trusted guide for companies making critical buying decisions.

Key takeaways we believe buyers should consider

The report states that “CIAM buyers seeking differentiation should look for vendors that”:    

• Deliver integration with business systems
  We think Integrating CIAM with business systems enables better customer experiences, stronger security, and improved operational efficiencies. According to the report:

“The leading CIAM solutions differentiate by allowing S&R pros and line-of-business and compliance stakeholders to integrate fraud management, privacy/consent management, contextual/risk-based authentication, business analytics, and customer data platforms with CIAM solutions’ core user management and access policy enforcement.” 

We think Strivacity stands out in this regard, with the report noting:

“Strivacity provides one of the strongest data and application integration orchestration (including SAML, OIDC, and OAuth application onboarding) capabilities.”  

• Provide comprehensive reporting and dashboarding
  At Strivacity, we believe reporting and dashboarding are essential to realizing business outcomes. The report states: 

“Customers said that they need strong reporting and dashboarding capabilities in a CIAM solution to be able to justify investment and business value.” 

We believe Strivacity addresses this need with advanced capabilities such as our customer insights dashboard, persona-based analytics, and AI recommendations for account onboarding, security and risk, and overall operations. The Forrester report notes “Strivacity’s strong CIAM vision and roadmap focuses on A/B testing and identity governance.” 

• Enable administrative RBAC and generative AI-aided policy generation
  In addition to “allowing organizations to define multiple suborganizations (each with its own set of differently permissioned admins) and support multiple brands and online properties easily with the CIAM solution as well as allowing business partner administrators to perform their own, carefully scoped administration activity,”  the report also states: 

“Admins also increasingly look at generative AI (genAI) as a trusted copilot to recommend CIAM policies and help understand risky user activity.” 

At Strivacity, we enable organizations to create and delegate roles with fine-grained permissions. This enables admins, marketing teams, customer service representatives, and other stakeholders to manage user accounts and access rights efficiently. Our AI Assist capabilities go even further by offering real-time insights and recommendations across our platform – whether it’s improving CIAM policies and customer journeys, or spotting risky activity. 

Customer feedback 

Forrester’s evaluation included direct feedback from Strivacity customers. The report states, “Customers praised the Strivacity responsive support and engineering, and low-code/no-code orchestration and customer self-service built-in capabilities are easy to use.” 

The report also noted, “Pricing is detailed and clear, and the vendor’s community-building includes community engagement, customer success, and thought leadership.” 

“The solution is a great fit for organizations who want quick time to value and are willing to invest in learning skills required to implement and operate a smaller vendor’s CIAM solution.” 

Strivacity received 5 out of 5 ratings in 12 criteria, more than any other vendor evaluated, including: 

1. Users and roles

2. Privacy, consent management, and profiling

3. Authentication and authorization

4. Customer self-service and policy management

5. Business systems integration policy management 

6. Fraud management integration

7. Reporting and dashboarding

8. Vision 

9. Roadmap

10. Partner ecosystem

11. Pricing flexibility and transparency

12. Community 

Strivacity’s strengths

At Strivacity, we’re redefining what CIAM means. It’s not just about security—it’s about creating simple sign-in journeys that delight customers and empower marketing and customer experience leaders to deepen their relationships with their audience. Here’s what sets us apart:

• Simple yet powerful sign-In experiences: We deliver elegant solutions that inspire confidence and reduce friction for both customers and the teams implementing them.
  
• Transparent pricing: Our straightforward, predictable pricing ensures that businesses get the most value without hidden surprises.
  
• Beyond security: We address the needs of Digital, Marketing, and Customer Experience teams, empowering them to use CIAM as a tool for growth—not just a gatekeeper for security.
  
• Low-code, high-impact: Our low-code and plug-and-play approach simplifies integration, enabling businesses to go live faster with fewer resources.

Why this matters to us 

We believe being named a Leader in Forrester’s Wave is more than just a badge of honor—it’s a reflection of our unwavering focus on delivering value to our customers. For us, Forrester’s recognition means you can trust that Strivacity has been vetted by one of the most stringent evaluation processes in the industry.

If you’re considering a CIAM provider, this report serves as a powerful tool to compare your options and choose a solution that fits your unique business needs.

Looking ahead

We’re proud of what we’ve achieved, but we’re even more excited about what’s ahead. At Strivacity, we’re continuously innovating to make CIAM more accessible, more impactful, and more aligned with your business goals.

Thank you to our customers and partners for your trust and collaboration. Your success drives us to innovate and keep raising the bar for what CIAM can achieve.

Ready to see why Strivacity is a Leader in CIAM? Check out the full report: The Forrester Wave™: Customer Identity and Access Management Solutions, Q4 2024.