Welcome to the Strivacity blog

What matters is finding a customer identity product that fits where your business is headed, not just where it is today.

Picture one of your customers asking their AI assistant to rebook a flight, move some loyalty points, or check whether a payment cleared.

The report profiles more than 30 CIAM vendors, frames CIAM's value around both customer experience and security, and identifies agentic AI as the biggest force reshaping the category.

Every generation of technology forces businesses to rethink their architecture. Cloud computing changed infrastructure. Mobile changed customer experiences. AI is changing customer identity.

There's no argument that Workforce IAM and CIAM are both critically important. But you can't treat those journeys the same way.

Retailers measure nearly every part of the customer journey: traffic, cart abandonment, checkout completion, average order value, and repeat purchases.

Every enrollment period, colleges and universities brace for a spike in applications, financial aid submissions, and new student accounts. But not every "student" showing up in this cycle is real.

Discover proven strategies to simplify CIAM migration, reduce friction, cut costs, and avoid customer disruption—all without overloading IT.

If you're thinking about or actively building with AI agents, you've most certainly run into the Model Context Protocol (MCP).

A single failed sign in, delayed verification, or broken rewards experience is often all it takes for a customer to abandon a purchase or never return.

Here’s what is fueling the momentum for passkeys, what is still standing in the way, and how Strivacity recommends rolling them out.

Discover the top CIAM metrics that help financial institutions improve digital onboarding, prevent fraud, and meet compliance requirements.

Enterprises are moving away from shared CIAM. Find out why single-instance is becoming the smarter, safer choice.

Your login screen is full of untapped customer signals. This blog shows you how to turn them into insights that drive better experiences.

See how your login experience could be excluding customers and what you can do to make it more accessible, secure, and user-friendly.