On paper your job is simple. It’s to increase brand and customer interaction while driving growth. Success depends on having the correct message, the right strategy and an execution plan to reach your target customers. You have to plan for common points of friction in digital outreach, including:
- The number of channels your customers wish to interact with - Customers steadily want to engage with more channels. Your brand needs to not only be available on those channels, but also provide a consistent customer experience
- Simple and unobtrusive registration and authentication - The more steps and/or fields a customer needs to fill out to log in to your website, the higher the probability of prospect bailout. However, it’s still critical for your brand to protect against fraud and loss of customer information. Striking a balance between the two is a struggle
- Actionable intelligence consolidated from all digital property visitors - To support constant improvement, your team needs this telemetry, yet it can be expensive and time-consuming to collect and analyze the data on your own
- Constantly evolving rules for global privacy and compliance - It is prohibitively expensive and not strategic for your team to keep up with these changes, but the cost of non-compliance is severe
At Strivacity, we want you and your team to focus on acquiring and delighting your customers, while we handle these problems for you. Our platform, Strivacity Fusion, provides a turn-key set of capabilities created specifically to remove Customer Identity and Access Management (CIAM) hurdles from your to-do list, so you and your team can focus on executing your brand’s go-to-market strategy. We address these challenges through Social Registration and Log-In, Market Segmentation Reporting, Global Privacy and Consent, Adaptive Multi-Factor Authentication (MFA) and Customer Lifecycle Management.