You need data to optimize your multi-channel experiences. Customer insights help shape how you acquire and grow your customer base.
When you apply the power of market segmentation to customer insight data, you’re fully equipped to build meaningful marketing campaigns and grow your leads.
Utilizing our Customer Insights reporting, insights analysts can directly report against the most comprehensive aspects of your customers.
Don’t let your customer experience hinder conversion rates or cause abandonment
Progressive profiling allows you to collect small pieces of customer information over time, for example during initial registration. Simply capture the minimum required information about your customers upfront to provide a personalized experience, without overwhelming them. As you build and nurture customer relationships, you’ll collect more information to not only further personalize the experience, but also better understand and market toward your customers.
Profiling leads to a better customer experience
You need information about your customers to ultimately better serve and market to them, not to mention provide them the best possible goods and services you can to increase revenue. The challenge you’ll likely face is how to ask customers a lot of questions at one time without creating a negative experience and leading to churn.
Customer incentives and building progressive profiles
One approach to successful progressive profiling – especially if social log-ins are not used – is to incentivize customers with a benefit, like a discount code, so they provide more information throughout their journeys. With Strivacity Fusion, you can build custom workflows that allow you to build and progress your profiles over time throughout any stage of the customer journey.
Improve conversion rates with progressive profiling by up to 20%
Find and target your customers
Market segmentation goes beyond basic customer insights and enables you to segment your customer base by any aspect of customer information you have collected through customers’ interactions with your website or portal.
Contextual and Situational
Develop customer personas
Increase conversion rates and enhance customer insights by understanding anonymous visitors’ behavior before they even register or log in to your website or portal, regardless of what channel they’re using.
Only 2 percent of visitors to your website or portal will register. Anonymous Visitors helps shine a light on the 98 percent!-Forbes
This process gives your brand the ability to do the following:
- Identify any visitor to your website or portal, irrespective of the channel they use – you can track their activity through an assigned unique identifier
- Gather information on visitors’ activities, as they browse and use your website or portal
- Construct unique customer profiles as further information is gathered during subsequent visits
- Link anonymous visitors’ profiles to actual customers’ identities once visitors register, either using registration or via a social log-in.
- Gain insight into why a visitor was compelled to register, and if applicable, why a visitor converted to customer status
- Inform future marketing and customer experience efforts for “now-known” customers
Your customers want to interact with your brand through various channels, and they demand a consistent and seamless experience across them all. Each channel you utilize represents a purchase or a service opportunity and has the ability to ultimately convert a prospect to a customer, or further strengthen existing customers’ brand loyalty.
Your job is to understand which channels best resonate with your target buyers, and ensure each channel is equipped with their desired capabilities and features.
Strivacity Fusion helps solve any customer experience challenges through integration, broad support for adaptive access control, social log-in and broad support via hosted pages, predefined workflows, and API’s and web SDK’s.
Providing consistent customer experience across all channels is key.