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Insights and Market Segmentation

Drive marketing initiatives and increase revenue across all your multi-channel experiences

Customer Insights

You need data to optimize your multi-channel experiences. Customer insights help shape how you acquire and grow your customer base.

When you apply the power of market segmentation to customer insight data, you’re fully equipped to build meaningful marketing campaigns and grow your leads.

Utilizing our Customer Insights reporting, insights analysts can directly report against the most comprehensive aspects of your customers.

Demographic

Report against quantifiable population characteristics, such as age, gender, income, education and family size

Geographic

Understand the physical location or region of where your customer lives

Behavioral

Gain insight into your customers’ purchases, consumption and/or usage behavior

Progressive Profiling

Don’t let your customer experience hinder conversion rates or cause abandonment

Progressive profiling allows you to collect small pieces of customer information over time, for example during initial registration. Simply capture the minimum required information about your customers upfront to provide a personalized experience, without overwhelming them. As you build and nurture customer relationships, you’ll collect more information to not only further personalize the experience, but also better understand and market toward your customers.

Profiling leads to a better customer experience

You need information about your customers to ultimately better serve and market to them, not to mention provide them the best possible goods and services you can to increase revenue. The challenge you’ll likely face is how to ask customers a lot of questions at one time without creating a negative experience and leading to churn.

Customer incentives and building progressive profiles

One approach to successful progressive profiling – especially if social log-ins are not used – is to incentivize customers with a benefit, like a discount code, so they provide more information throughout their journeys. With Strivacity Fusion, you can build custom workflows that allow you to build and progress your profiles over time throughout any stage of the customer journey.

Improve conversion rates with progressive profiling by up to 20%

Market Segmentation

Find and target your customers

Market segmentation goes beyond basic customer insights and enables you to segment your customer base by any aspect of customer information you have collected through customers’ interactions with your website or portal.

Geo-demographic

Understand the physical location or region, and gain additional insights through the combination of geographic and demographic information

Contextual and Situational

Attain a developed understanding as to how customers change over time to more accurately appeal to them, such as a life event change or their active purchasing process

Psychographic

Stay current and informed by maintaining insight of the current lifestyle, social interests and/or personality characteristics of your customers

Develop customer personas

Optimize your marketing strategy by using customer insights and market segmentation to build meaningful marketing campaigns, optimizing your overall marketing efforts.

Leveraging Social Log-In

Social log-in provides benefits to your brand and its customers

Customers save time during the registration and log-in process and are in turn likely to develop brand loyalty and return to your website or portal. Additionally, they’re more inclined to consent to share information about themselves if the information is already available via social media versus having to manually provide the information. Furthermore, you’ll probably receive more accurate information regarding their location and/or interests by using social log-In.

Social registration and login, and OpenID support

Cover all the bases with broad support for Facebook, Google, Twitter, LinkedIn and more.

Anonymous Visitors

Increase conversion rates and enhance customer insights by understanding anonymous visitors’ behavior before they even register or log in to your website or portal, regardless of what channel they’re using.

Only 2 percent of visitors to your website or portal will register. Anonymous Visitors helps shine a light on the 98 percent!

-Forbes

This process gives your brand the ability to do the following:

  • Identify any visitor to your website or portal, irrespective of the channel they use – you can track their activity through an assigned unique identifier
  • Gather information on visitors’ activities, as they browse and use your website or portal
  • Construct unique customer profiles as further information is gathered during subsequent visits
  • Link anonymous visitors’ profiles to actual customers’ identities once visitors register, either using registration or via a social log-in.
  • Gain insight into why a visitor was compelled to register, and if applicable, why a visitor converted to customer status
  • Inform future marketing and customer experience efforts for “now-known” customers

Multi-Channel Experiences

Your customers want to interact with your brand through various channels, and they demand a consistent and seamless experience across them all. Each channel you utilize represents a purchase or a service opportunity and has the ability to ultimately convert a prospect to a customer, or further strengthen existing customers’ brand loyalty.

Your job is to understand which channels best resonate with your target buyers, and ensure each channel is equipped with their desired capabilities and features.

Strivacity Fusion helps solve any customer experience challenges through integration, broad support for adaptive access control, social log-in and broad support via hosted pages, predefined workflows, and API’s and web SDK’s.

Providing consistent customer experience across all channels is key.