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Customer identity and a customer’s account information is a critical component of business and key to the success of digital transformation for any brand. It is the management of customer digital identity - from the moment a customer first registers with a website or application – and the management of ongoing customer relationships that are commonly referred to as Customer Identity and Access Management (CIAM).

It’s this seemingly classic build vs buy scenario of in-house development vs. commercially off the shelf options that this whitepaper will discuss – examining the pros and cons of each approach and the detail in-between.