The reality is breaches cause brand reputation damage, money, fines, revenue, jobs and customers. The risk is real.
In 2018 alone, 2.8 billion consumer data records were exposed at an estimated cost of more than $654 billion.- Ponemon Institute
We’re in the business of protecting customer personally identifiable information (PII)
Your brand needs to provide a strong defense against bad actors but cannot impede customer convenience while doing so. Studies show an overwhelming majority of customers who make bold statements regarding their concerns about security and privacy will often make transactional choices that veer more toward convenience than security. This requires you to walk a tightrope between security and convenience, with the risk of losing customers on either side.
Customers expect their brand choice to protect their data without making their lives harder
Adaptive MFA is a key approach that constantly evaluates risk signals to provide the level of convenience that aligns with the current risk. Strivacity Fusion is at the forefront of this protective stance, ensuring the bulk of your customers’ protection happens behind the scenes. using adaptive authentication and threat detection techniques.