The amount and types of personal data held, shared and used by organizations have exploded in recent years, spurring policy debates and yielding new and often overlapping regulations aimed at protecting consumer data and privacy. The European Union (EU) General Data Protection Regulation (GDPR), in force since May 2018, and the impending implementation of the California Consumer Privacy Act (CCPA) in January 2020 are creating uncertainty and challenges for brands as they navigate the marketplace.
On top of the need to align to evolving regulatory compliance, there is an increasing consumer awareness relating to data privacy and stewardship, which is affecting the trust between brands and their customers.
Just 25 percent of consumers believe most brands handle their sensitive personal data responsibly. Even fewer - only 15 percent - think companies will use that data to improve their lives.- PricewaterhouseCoopers
If your customers don’t trust you to protect their sensitive data and use it responsibly, they may choose to do business with your competitor
To avoid this, you must find a way to provide full control and transparency over what data you are storing and how you are allowed to use it. Strivacity Fusion was designed with privacy at the forefront, and by design, not just as necessary compliance control, but also as a competitive differentiator.
We allow you to provide answers to all consent management and privacy standards, receive unsurpassed insight from your customers’ data, all while ensuring your customers feel empowered to control their information.